Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.

Internet resource management has been the domain of Internet technicians in managing the addressing structure of the Internet to enable the explosive growth of Internet use, and to have enough addressing space for that growth. There is however a different version of this concept used by Sequel Technology upon its release of “Internet Resource Manager’. This concept has to do with managing all network resources available to an enterprise, obtaining a view of exactly what resources are being used, and a tool to manage those resources in tandem with Acceptable Use Policies to reduce the total cost of Internet ownership.

This Sequel concept of “Internet Resource Management” has been further moved from the highly technical term, towards meaning a management process taken up at the enterprise level by vision Gateway. In this concept, “Internet Resources” are all those network and Internet templates, tools, software systems, gateways and websites that an enterprise owns, manages, or to those systems and sites that the enterprise may have access to through a network.